How to choose a graphic designer for your business: 7 questions to ask
Before you commission a logo or visual identity, check these 7 things. You will save time, money and nerves.
Published October 17, 2026 · Updated October 17, 2026 · Adam Najmon
How to choose a graphic designer? You can recognise a good graphic designer by four things: a portfolio with work similar to yours, a process that starts with questions about your goal and audience instead of drawing straight away, a clearly described price (how many concepts and revision rounds it includes and which files you get) and communication that is quick and clear. Before you start, also ask about the deadline, the file formats you will receive (vector for print, PNG and SVG for web) and the usage rights to the design. The cheapest offer often means one of these is missing. Your designer does not have to be in your town; most collaboration works online today, but an in-person meeting helps on bigger projects such as a complete visual identity.
1. Does the portfolio match what you need?
A nice portfolio is not enough, look for work similar to yours. If you want a logo for a café, check whether the designer has done hospitality. Notice whether the designer has their own style and whether it fits your brand. Case studies help too, because they show not just the result but the way to it.
2. Does the designer ask about goals, or start drawing right away?
A good designer first wants to know who the brand is for, how it differs from competitors and where it will be used. A logo that just "looks nice" but does not fit the audience is money thrown away.
3. What exactly is included in the price?
Ask how many concepts you get, how many revision rounds are included and what costs extra. Two offers with the same price can cover a completely different scope. I include two revision rounds as standard and the prices are listed in the pricing.
4. Which files will you receive?
At the end you should get the logo as a vector (SVG, PDF or AI) for print and signage, as PNG for web and social media, and in versions for light and dark backgrounds. For a visual identity, also a brand manual. Without a vector file you will run into problems at every print shop.
5. Who will own the rights to the design?
Agree in advance how and where you may use the design and whether you can freely edit and print the logo. The safest option is to have the terms written in the order or contract.
6. What is the deadline and how will you communicate?
Agree on the deadline for the first concepts and the final delivery, and on how you will communicate (e-mail, phone, meetings). Fast, clear communication is often as important as talent.
7. What do happy clients say?
Check references and reviews, ideally with a specific company name. Reviews on Google or on the designer's website show how the collaboration works in practice.
Summary
Do not choose by price alone. Check the portfolio, process, scope, delivered files, rights, deadline and references. If you are looking for a graphic designer in Říčany, Prague-East or anywhere in the Czech Republic online, get in touch, I will gladly answer every question on this list.
Frequently asked questions
Short answers to the most common questions.
By a portfolio with work similar to yours, a process that starts with questions about goals and audience, a clearly described price (number of concepts, revision rounds and delivered files) and fast, clear communication.
The logo as a vector (SVG, PDF or AI) for print, as PNG for web and social media, and in versions for light and dark backgrounds. For a visual identity, also a brand manual.
No. Most collaboration works online today. An in-person meeting helps on bigger projects such as a complete visual identity.
It depends on the designer, so ask in advance. At Najmon Media, two revision rounds are included as standard.